Beyond Tasks: People-First Strategies for Closing the Performance Gap
AppFolio recently hosted a webinar where a panel of experts brought their unique experiences in the property management industry to...
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Industry Articles
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Breaking the Centralization Ceiling: Why Agentic Operations Are Your Next Strategic Advantage in Real Estate
For years, centralization has been the go-to operational strategy for real estate leaders looking to drive efficiency at scale. It’s...
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The Hidden Cost of Siloed Data: Why It’s a Critical Barrier to Real Performance
In property management, information is the fuel that powers decisions. But when that information is trapped in silos — spread...
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The True Cost of Application Fraud: Why Property Managers Can’t Afford Manual Verification in 2025
Building on our analysis of the verification crisis and competitive advantages that modern property managers can gain through strategic technology...
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Beyond Features: How a Unified Tech Experience Closes the Performance Gap
In property management, having the right tools has always mattered. But today, having too many tools — even the best...
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Creating a Value Ecosystem: Essential Steps for Unlocking Real Performance
The latest AppFolio Property Management Benchmark Report reveals that many of the industry’s most pressing challenges, such as rising insurance...
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Affordable Housing’s Next Chapter: Navigating Policy Shifts
The affordable housing crisis in the U.S. is at a critical juncture. In addition to the existing shortage of 7.1...
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Real Estate Investment Strategies for 2025: Insights From the Experts
What do three seasoned real estate leaders think about buying in today’s market, raising capital in a cautious environment, and...
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The Competitive Edge: Why Income Verification Strategy Matters for Property Management Success
According to the 2025 AppFolio Property Manager Benchmark Report, 51% of property managers now see improving resident satisfaction as a...
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Beyond the Hype: How AI Is Delivering Real Results in Multifamily
Apartmentalize 2025 was my fourth Apartmentalize, and the event remains a highlight of my year. The energy, scale, and unique...
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The Verification Crisis in Property Management: Why 70% of Property Management Companies Report Rising Application Fraud
According to the 2025 AppFolio Property Manager Benchmark Report, maintaining high occupancy rates is the industry’s top concern, with 43%...
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Unlock Smarter Asset Management With Real-Time Portfolio Insights
In today’s high-stakes investment landscape, asset managers face mounting pressure to deliver results, enhance transparency, and operate with greater precision....
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NAA Apartmentalize 2025 Takeaways: How AI is Unlocking Real Estate Performance
Another NAA Apartmentalize is in the books, and one clear message came through louder than ever: AI is here to...
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Quarterly Market Update: High Income Neighborhoods Seeing Fastest Growth in Rental Units
Across the nation, apartment construction is booming in the most affluent neighborhoods, with growth rates three times higher than in...
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Streamlining Leasing Operations: The Power of Integrating CRM Into Property Management Software
In the dynamic world of property management, staying ahead requires not only smart decision-making but also smart technology integrations. With...
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How Real Estate Businesses Can Prepare for The Great Wealth Transfer
The Great Wealth Transfer is coming, and sooner than you think. But are real estate investment management firms ready? Set...
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The Performance Gap: You’re Mistaking Efficiency for Real Results
I recently asked a group of property management executives what “performance” means to them and how they achieve it. Their...
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2025 Renter Preferences Report: Data-Driven Strategies to Increase Satisfaction and Occupancy
With rent growth slowing, operational costs rising, and new construction surging, maintaining high occupancy rates has become more critical than...
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The Anatomy of a Great Resident Survey: How to Collect Feedback That Actually Works
For property managers, the ability to understand how residents truly feel can be the difference between a thriving community and...
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Enhancing Security Without Extra Work: A Guide for Property Managers
Property managers have a lot on their plate, from handling maintenance requests to ensuring resident satisfaction. And while security is...
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