Technology Meets Satisfaction

As a large presence in the West Lafayette/Purdue student housing market, Granite has a strong understanding of the nuances that student housing brings. With a constant turnover of students year to year, Granite knows that they’re vying for students' attention, and they have to stay one step ahead with the types of housing they offer and amenities students are looking for. The technology they provide students with is also a factor, as it affects their overall satisfaction and happiness.

Today’s students are tech-forward and expect their property management company to respond promptly in areas such as maintenance requests and employee communication. To meet students’ expectations, Granite trusts AppFolio Property Manager to manage their entire student portfolio.

​​“AppFolio has come a long way with their student housing offering to where we can now complete everything that focuses on the unique niche of student housing, like individual leasing by the bedroom, ​all on one platform. AppFolio helps us manage our student portfolio and provide the best resident experience by giving students the technology they’re experienced with to be able to submit and review the status of their work orders, review their tenant ledger at a glance, and communicate with our staff.

​​We've seen the significant investment AppFolio has made into the student housing side of the business, and that really shows a commitment to wanting to be a big player in that sector of real estate.”

Scoring an A in Student Housing

Using AppFolio Property Manager as the backbone of Granite’s operations for over a decade, John knows the investment they have made in their technology has been well worth it. With premium features like AppFolio Bulk Actions, John can see a snapshot of their leasing metrics to view how their properties are performing across various leasing aspects, such as leads and lease conversions, online applications, and tenant screening. Granite now uses bulk leasing features to work more efficiently and execute a large number of tasks that previously used to be manual.

“The reason we've stuck with AppFolio is because they’re constantly adding new features and reinvesting into the software to make it cutting-edge and first-class for all operators of Granite to work within. We’ve always been impressed with how responsive they are to the ideas we have about how to make the software better or how it might work for our needs.

In my opinion, they are only heading in the direction of continual improvement and progress, and I don't think you can say that about a lot of other software and technology. They're reinvesting all of their resources to make this the best management platform in real estate.”