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It has been said that marketing and leasing are the lifeblood of property management. After all, effective marketing is what…
by Hansel Larson
In 2021, when businesses were reevaluating standard operating procedures in light of the shakeup caused by the pandemic, AppFolio worked…
Although the apartment industry is showing strong signs of recovery, operators are still dealing with the havoc the pandemic wreaked…
by Paul Bergeron
In a previous article, we pointed to data showing that despite leasing agents’ desire to grow their careers, many are…
Retention — of both residents and employees — is a key factor in the success of any property management business….
by
Effective brand marketing has never been more critical for property management companies as they compete in one of the most…
by Brittany Benz
When we surveyed renters across the nation for our 2022 Resident Motivations report, their feedback was loud and clear: Renters…
by Katelyn Graumann
The Foundation for Community Association Research estimates that as of 2021, there are about 357,000 community associations in the United…
Our society continues to move toward an online-first approach. These days, the leasing process happens virtually with prospective residents completing…
by Rae Parker
Earlier in the COVID-19 pandemic, the mainstream narrative had many non-Angelenos believing that the metro would soon be a ghost…