Category: Marketing

Prepare for (and Win Big) this Leasing Season

Leasing season is almost upon us, and it can be an overwhelming time for many property managers. Rifling through hundreds…

3 Simple Ways to Improve the Quality of Your Rental Leads

Generating lead quantity is easy with the right tools. Generating lead quality is another thing entirely. In fact, sorting through a thousand…

3 Common Marketing Mistakes Every Property Manager Makes (At Least Once)

People need a place to live as much as they need clothes on their backs. Take a moment to think…

How AppFolio Boosts Your Marketing Efforts in 2016

Every property management company has that one frustrating unit, the one that sits vacant longer than others because it’s too…

Monitoring Reviews: What Are Tenants Really Saying About You?

When you work in property management, it’s important to know what your current and former renters say about you. Without…

Is Your Property Management Website Optimized for Mobile?

It wasn’t long ago that everyone used desktop computers the size of small refrigerators to access the Internet. While desktop computers…

On the Hunt: How Today’s Renters Search for Apartments

A recent report published by J Turner Research highlights the top 10 emerging trends in the apartment rental process, based…

10 Best Practices for Listing Your Properties

There are so many details to take note of when listing a property online! It is key to remember that…

How to Optimize Your Property Management Website for Local Search

If you’ve spent any time researching SEO or how to make sure your property management company—and your listings—are found online,…

Mobile Marketing: Touring Your Property on a Smartphone

There are plenty of great ways to market a property and get potential renters interested, but the problem is that your…