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Should You Hire a Licensed Real Estate Agent to Market Your Property?

Choosing a career as a property manager looks vastly different for different people. Some business owners prefer to do everything…

Marketing for Mobile Apartment Seekers

Understanding the “Three P’s” of Resident Marketing Reaching mobile consumers has never been more important than it is today. If…

Leasing for Success Isn’t a Game, Or is it?

Property managers must be diligent when designing their lease strategies. From carefully wording your lease for legal compliance to training…

Do You Know the Benefits of Designing a “Killer” Online Business Directory Listing

We’ve mentioned developing online business directory listing information before, but this week we’re focusing on the benefits for your property…

Creating Engaging Visual Content: 4 Tips for Property Management Companies

If you want to drive more traffic to your property management website, and generate more social buzz, you’ll need rich,…

Tips and Trends for Attracting the Best Renters (Webinar Recap)

Chloe Hardford, VP of Rentals at Zillow, lead a great session on best practices and current trends that can help…

Negotiating On-Site Employee Residence Discounts

Recruiting and onboarding exceptional front line talent is perhaps the most important investment property management companies make. Best-fit employees understand…

Does Your Web Content Sell Your Community or Bore Your Reader?

So, you’re ready to launch a new property management website, or you’ve launched one recently. You probably already know you…

Get To Know AppFolio’s Implementation Services Manager, Jen Stedman

Interview with Jen Stedman, Implementation Services Manager Where are you from? I grew up in the beautiful land of lakes…