Category: Marketing

5 Tips for Handling a Bad Online Review

As a property manager, a bad review is going to happen at some point in your career. Individual opinions will…

Is Your Website Attracting Renters? A Quick Optimization Checklist

Your property management website is one of the most important tools in this digital age for bringing in prospective residents….

Residents vs Owners: Target the Right Audience with Your Website Content

When you’re building your property management website, it’s important to remember that you’ll have a variety of visitor types coming…

6 Reasons to Respond to All of Your Online Reviews

Online reviews are a fantastic way to bolster your search engine rankings; connect with past, current, and future residents; and…

How to Optimize Your Contact Page to Connect with Prospective Renters

It might seem obvious, but the contact page is one of the most important areas of your website when it comes…

How to Use Yelp to Build and Manage Your Reputation [Webinar Recap]

In our latest webinar “How to Use Yelp to Build and Manage Your Reputation,” Darnell Holloway, the Director of Business…

Advertising Summer Vacancies 101

While some industries have “spring fever,” Real Estate professionals save the craziest time of the year for the summer months….

Lights! Camera! Action! Getting the Most From Virtual Property Tours

Still straddling the fence trying to decide if virtual tours are worth the investment, or even necessary, for small multifamily…

10 Things Successful Property Managers Have Stopped Doing (Webinar Recap)

We recently held a value-packed webinar presented by our very own Nat Kunes, VP of Product at AppFolio. He shared outdated processes…

How Does Hiring A Social Media Correspondent Improve Open House Events?

If you’re planning a live event for your property – an open house, a limited time incentive program to encourage…