Category: Marketing
Marketing

Do You Know How to Measure Your Marketing ROI?

Many small business owners struggle with measuring how well individual marketing campaigns are performing. This is especially true when you…

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Marketing

Transform Your Marketing: Strategies for the Modern Property Manager (Webinar Recap)

We hosted a fun and informative webinar featuring New York Times best-selling author Jay Baer and Erica Campbell Byrum, Director of Social Media at For Rent Media Solutions. They shared great advice and real world examples of how great marketing is about help not hype.

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Marketing

Rental Listings are Coming to The Modern Age

A recent survey, conducted by AppFolio, revealed that 44% of millennial renters found their apartments via a mobile device. Nate…

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Marketing

Mobile Marketing: Reaching Tenants on the Move

Mobile technology is rapidly becoming a significant medium for real estate marketing. Regardless of the demographic you’re targeting, the majority has some type of mobile device.

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Marketing

Does Your Property Need a PR Specialist?

Having a healthy wait-list is the goal of every property manager. Unfortunately, unhappy residents spread their discontent like wildfire – tarnishing property reputations within the community and beyond the borders.

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Marketing

Why You Can’t Afford to Skip Video Tours (Webinar Recap)

We hosted a fun and informative session with Todd Breen on the power of video tours this week. He covered best practices for creating engaging video tours for your listings. He also covered many of the benefits video tours can offer property managers, including:

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Marketing, Property Management Software

Effective Reputation Management (Webinar Recap)

We partnered with Homes.com and ForRent.com for an informative webinar on a very important topic: Reputation Management. This webinar was packed with valuable tips and resources that property managers can implement now to manage and expand their online reputation. These weren’t just talking points, these were real action items that can have a huge impact on your business.

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Marketing

Your Rental Property’s Website Speaks Volumes

Your website is a representative introduction to your property. It can be a warm, welcoming handshake, so to speak, or leave your page visitors wondering about your property – and your motives.

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Marketing

Darnell Holloway of Yelp Answers Property Managers’ Online Reputation Questions

We received so many great questions and feedback from last week’s webinar Attract the Modern Renter: How to Leverage Mobile Trends, Online Reviews, and More, that we wanted to share host Darnell Holloway of Yelp’s responses to your key questions about online reviews, and how to leverage Yelp to your advantage. Here’s what he had to say:

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Marketing

Attract The Modern Renter: How To Leverage Mobile Trends, Online Reviews, and More (Webinar Recap)

We hosted a fantastic webinar today with presenter Darnell Holloway of Yelp. He highlighted some key online trends like check-ins, how to boost your mobile presence and other important concepts for attracting the modern renter.

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