Raising Rents Without Raising Turnover (Webinar Recap)

Last modified on April 23rd, 2018
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With our co-host Grace Hill, we hosted a fantastic webinar titled “Raising Rents Without Raising Turnover” featuring Doug Chasick, the Apartment Doctor. The webinar was so popular that we reached our maximum attendance! Doug is a great educator and has years of property management experience in the multifamily industry. Through his witty examples and memorable slides, we learned how important it is to build authentic and genuine relationships with our customers. Interestingly, the #1 reason residents move out by their own choice is because they don’t feel appreciated – but when you build value, you are able to increase the rent.

This webinar was packed with tips that you can put to work in your organization today. Here’s the recorded webinar and the presentation slides so that you can reference this great content at your convenience.

Video

Slides

One of Doug’s slides taught us that people buy when you save them time, money, or energy. We at AppFolio love this concept because that’s what our software is designed to do – help our customers increase profitability and efficiency so they run a more successful business. Contact us to learn more about AppFolio’s Property Management software and how we can help your business save time, money or energy this year.

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Aimee was Chief Marketing Officer for AppFolio from 2009-2022. Aimee led the marketing strategy and programs that drives awareness, demand, and customer engagement for AppFolio. Aimee joined the AppFolio team in 2009 as the Vice President of Marketing for AppFolio. Prior to AppFolio, she was the Sr. Director of Field Marketing at Citrix Online (merged with LogMeIn, Inc.), leading the planning and implementation of all corporate demand generation activities for the global sales organization. At Citrix Online, she also served as Director of Key Account Management, where she created the customized marketing and management program for strategic customers. Previously, Aimee also held marketing and product management roles at Digital Island (purchased by Cable and Wireless) throughout the company's high-growth years. Aimee received a B.S. in Psychology from the University of California, Berkeley. She is a California native and enjoys spending time outside in the beautiful Santa Barbara climate.

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